Today’s consumers and businesses anticipate a seamless, transparent and personalized delivery journey, mirroring the convenience found in other on-demand services.

Based on this trend, customer experience is increasingly a topic for discussion due to its strategic importance for any parcel and logistics provider in both B2B and B2C supply chains.

In Building a Specialization in Parcel & Logistics Highlights Importance of Customer Experience, we explore five key areas that point out why customer experience truly matters today more than ever.